CONSUMER
The '100%' math is not adding up on food labels
Govt agencies are going after food brands for using the ‘100%’ claim and misleading consumers.
Storia Foods and Mrs. Bectors Food , which makes the English Oven bread, have been fined by the Central Consumer Protection Authority.
FSSAI has also sent notices to brands such as MasterChow Foods and Gaur Healthy Food among others for using terms such as '100% Veg' or '100% Natural'.
What to watch out for
- •STORIA FOODS AND BEVERAGES PRODUCT : Storia 100% Juice – Pomegranate. CLAIM: 100% Juice. ACTUAL INGREDIENTS: Water + Pomegranate Juice Concentrate 4% + Apple Juice Concentrate 10% PRODUCT: Storia 100% Juice – Mixed Fruit CLAIM: 100% Juice ACTUAL INGREDIENTS: Water + Mixed Fruit Juice Concentrate 10% + Apple Concentrate 10% + Mango Pulp 4% PRODUCT: Storia 100% Juice – Mango CLAIM: 100% Juice ACTUAL INGREDIENTS:: Water + Mango Pulp 16% + Apple Juice Concentrate 12.5% PRODUCT: Storia 100% Juice – Guava Chilli CLAIM: 100% Juice ACTUAL INGREDIENTS:: Water + Guava Pulp 15% + Apple Juice Concentrate 12.5% + Chilli & Pepper
- •MRS BECTORS FOOD PRODUCT: ENGLISH OVEN BREAD CLAIM: "100% Whole Wheat Bread", and "Zero Maida" ACTUAL INGREDIENTS: The company admitted that the bread products contained 87% whole wheat flour, as per CCPA.
- •WHAT YOU CAN DO AS A CONSUMER You can register complaints through National Consumer Helpline 1915. FSSAI also has a Food Safety Connect app.
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